A product designer.

I've had the kind of career that gives you range — and I've leaned into it. I started as an analyst in the Investment Research division at Goldman Sachs in London — a serious apprenticeship in research, analysis, and producing high-stakes work for institutional clients. I came home to Cape Town and co-founded Fineday Design Studio, where I spent seven years building food brands and packaging — including two licensed international pattern collaborations (Studio E Fabrics and Nested Bean, both in the US).

I then spent a year contracting with Dataloop — working across dashboards, internal tools, and design — which gave me practical grounding in data-led design.

Today I co-run iNGENiO Education — a digital art learning platform for children — where I own the product design end-to-end. UX, AI, visual design, brand, and platform implementation.

What all of that adds up to is an unusual combination: 20+ years of design depth, founder-level product ownership, and a modern AI-augmented workflow. I design product UX in Figma and use Claude Code to ship working products — the kind of speed and scope that used to require a small team. It's the kind of toolkit that suits small and mid-sized businesses and startups that need senior design + execution from one trusted contractor.